Michelle Dewberry and Her Business Career, The Apprentice and GB News

Introduction

Michelle Dewberry is a British businesswoman and broadcaster who first became widely known by winning the second series of BBC television’s The Apprentice in 2006. Her subsequent career has included consultancy, a consumer business, an autobiography, election campaigns and current-affairs television.

She now has a particularly recognizable broadcasting identity through Dewbs & Co on GB News. Hull remains a central reference point in her own account of her background, while her experience of motherhood has become another subject of her public work.

Her career is easier to understand as several connected chapters than as a single reality-television success story. The Apprentice supplied national exposure, but it followed an existing working life and preceded business and political projects with their own documented histories.

Contents

Quick Bio

Name	Michelle Dewberry
Profession	Broadcaster, businesswoman and speaker
Home city	Hull
Television breakthrough	Winner of The Apprentice, series two, 2006
Book	Anything Is Possible, first published in 2007
GB News programme	Dewbs & Co
Further 2026 programme	Named participant in GB Mums launch
Election campaigns	Hull West and Hessle,2017 and 2019
Children	She has publicly discussed motherhood
Personal net worth	No independently verified figure established

Who Is Michelle Dewberry?

Dewberry combines business experience with opinion-led broadcasting. That makes several descriptions accurate: entrepreneur, speaker, former television competition winner and presenter. None alone captures the entire professional record.

Her official GB News biography uses a first-person account of a difficult early working life and an eventual route into computing. Other sources, including contemporary reporting from her Apprentice victory and later business interviews, help place that account in time.

Growing Up in Hull and Starting Work

In her broadcaster biography, Dewberry says she left school at 16 without strong qualifications. She describes early jobs at a supermarket checkout, in a pub kitchen and in childminding before taking a youth training placement with St John Ambulance at 17.

She credits that placement with helping change the direction of her working life. Her account then describes progress into computing and better-paid work. It is an example of vocational experience becoming a route into a career, rather than a conventional story built around university attendance.

Hull also mattered when she entered electoral politics. Her 2017 campaign was in her home constituency, and later reporting on her 2019 candidacy again emphasized a desire to represent an area she felt was overlooked.

Why Her Background Features in Her Public Work

Dewberry frequently connects her public identity with regional experience and practical employment. That helps explain why biographies and event profiles return to the distance between her early jobs and later board-level consultancy.

Winning The Apprentice in 2006

Contemporary RTÉ reporting records Dewberry defeating Ruth Badger in the final of the second British series of The Apprentice. Alan Sugar selected her for the prize job in May 2006.

The early format of the programme is relevant. Contestants were competing for employment with Sugar, rather than the later format centered on a business partnership and investment. Describing the 2006 prize as if it were a recent series would get that distinction wrong.

The Irish Times also reported the result the following day, identifying the former checkout worker as the winner. That contemporary coverage shows how strongly her working background was attached to the public story from the beginning.

A Breakthrough Rather Than the Beginning of Her Career

Her speaker profile describes a consultancy career before the programme, including transformation work for businesses. Promotional earnings figures are not needed to establish the larger point: she entered the competition with work experience already behind her.

The television victory changed the scale of public attention. It did not supply a complete description of her professional skills, nor did it establish that every later enterprise would succeed because she had won the show.

Leaving the Prize Job and Building Other Projects

RTÉ subsequently reported that Dewberry had left the job she won through the competition. That contemporary announcement should be distinguished from the lasting shorthand “Apprentice winner,” which remained part of her public description long afterwards.

In a 2009 Business Matters interview, she discussed professional reasons for the end of the arrangement and reflected on lessons from Sugar. Her account emphasized self-confidence and the challenge of following a business idea through.

Chiconomise and Consumer Business

The 2009 Business Matters profile documented Dewberry founding Chiconomise, a lifestyle and offers website. She described the idea as growing from an experience in New York, where expensive everyday services prompted thoughts about obtaining better deals.

The intended audience was people wanting a particular lifestyle while spending more carefully. In the interview she discussed affiliate income, possible advertising and the difficulties of startup funding during the economic downturn.

What the Business Record Establishes

Companies House lists Chiconomise Limited among her directorships and identifies that company as dissolved. The same official record lists other appointments with different statuses. An old launch interview therefore should not be used to describe the website as a thriving current enterprise.

Anything Is Possible and Public Speaking

Dewberry published her autobiography Anything Is Possible in 2007. Bibliographic records name Michelle Dewberry and Mel Billowes, with Orion as the publisher. A 2008 edition is also recorded, which can explain different dates appearing in bookseller listings.

She has also worked as a speaker. Event agencies describe subjects including motivation, business and overcoming difficulty. Those listings establish the themes under which she is marketed for events. They do not independently verify a particular annual fee or income.

Election Campaigns in Hull

In May 2017, ITV News reported Dewberry’s decision to stand as an independent in Hull West and Hessle. The constituency was electing a successor after Alan Johnson’s departure, with Labour’s Emma Hardy among the candidates.

Dewberry stood again in 2019, this time for the Brexit Party. The UK Parliament’s official constituency result records 5,638 votes for her and a third-place finish. Labour retained the seat through Hardy.

Candidate and Presenter Are Different Roles

Hull City Council’s published 2019 results also record the candidate totals. Keeping the official outcome alongside the campaign story avoids turning an unsuccessful candidacy into an implied parliamentary career. Her later broadcasting can be understood with knowledge of those campaigns without assuming a continuing party position that has not been separately verified.

Broadcasting and Dewbs & Co

Before GB News, Dewberry was associated with Sky News discussion programming, including The Pledge. Her speaker records and contemporary appointment coverage describe a transition from business and television appearances into a regular presenting role.

Her GB News appointment was reported in 2021. Dewbs & Co became the programme most closely associated with her, combining topical stories and debate. The broadcaster’s own 2026 archive contains dated editions, providing evidence that this is more than a historical programme credit.

Her role involves an identifiable personal perspective. Viewers encounter a host who questions and argues, rather than only a neutral voice reading prepared headlines. As with any opinion-led programme, a host’s judgment about a story should be distinguished from independently established facts within it.

The 2026 GB Mums Launch

RadioToday reported in June 2026 that Dewberry would participate in GB Mums, alongside Nana Akua, Emily Carver and Bev Turner. It was announced as a weekly online programme covering parenting, family life and current stories.

Her comments in the launch announcement connected the format with the rewards and difficulties of motherhood. That supplied a new professional context for a subject she had already discussed publicly, while continuing her broader interest in news and debate.

Motherhood and Her Personal Story

Dewberry has publicly discussed her son being born prematurely during lockdown. She has described motherhood as an especially important part of her life. Those disclosures are included in her own broadcaster biography.

This account does not reproduce private information about her child, identify a school or assume that family details copied between biography sites have been confirmed. Her public remarks are enough to explain why a programme about parenting connects with her experience.

She has also discussed mental health in public. That can be acknowledged without turning a biography into a clinical assessment or reducing her career to difficult experiences. Her work record includes business projects, writing, candidacy and presenting as well as personal disclosures.

Age, Companies and Net Worth

Companies House records her month and year of birth as October 1979. This profile does not need to add an exact day to explain her career. Official appointments are also useful for checking whether a company remains active or a role has ended.

No independently verified personal net worth is established here. A past prize salary, corporate turnover, book sales or assumed television pay cannot simply be combined into a reliable wealth estimate. These figures describe different things and may relate to different periods.

Frequently Asked Questions

What is Michelle Dewberry known for?

She won the second British series of The Apprentice and later became a business commentator and GB News presenter.

When did she win The Apprentice?

She won in May 2006, defeating Ruth Badger in the final.

Is Michelle Dewberry an MP?

No. She stood for Parliament in 2017 and 2019 but was not elected.

What show does she present?

She is associated with Dewbs & Co. She was also named in the 2026 GB Mums launch.

Where is Michelle Dewberry from?

She is from Hull, which remains central to her own public account of her background.

What is her book called?

Her autobiography is Anything Is Possible, first published in 2007.

What is Michelle Dewberry’s net worth?

A reliable personal wealth figure is not established by the sources reviewed.

For more profiles of people working in British broadcasting and public debate, read Adam Brooks and Olivia Utley.